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Class E Podcast

The Class–E Podcast hosts conversations with leaders in innovation and entrepreneurship and sheds light on all the amazing accomplishments of students, faculty, and alumni in the Furman University Family.

We strive to help innovative thinkers share their stories, their expertise, and experience in hopes of creating an innovative and entrepreneurial ecosystem.

Our mission is to educate and inspire our listeners to engage in innovative thinking, connect with Furman Innovation and Entrepreneurship and launch their own ventures.

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  2. Building A Creative Toolkit: How David Tann Gets Noticed, Stirs Emotion, and Moves the Masses

Building A Creative Toolkit: How David Tann Gets Noticed, Stirs Emotion, and Moves the Masses

Apr 25, 2022

If you’ve seen the iconic campaigns of Abercrombie & Fitch, fallen victim to the lure of Bath & Body Works, or watched the Atlanta Hawks NBA basketball team, you’ve likely experienced the work of David Tann, founder, and CEO of creative consulting and branding agency, Tantrum.  In this episode of the Class E Podcast, Tann discusses the merits of mistakes, the importance of brand identity, and the value of listening to what is meant rather than what is said. Tann shares how 15+ years of working with major brands allowed him to assemble his creative toolkit and create a thriving agency of his own.

Guest: David Tann

Host: Mary Sturgill

Producers: Eliza Polich '23 and Emma Kerr '22

Crew: Cam Hamer